Casa de Tostitos. Merch that tells the story.
Tostitos launched a new brand look and its first refrigerated dip, Tostitos Chunky Guacamole, with a three-day immersive house in New York: masa-making demos, a chef-driven tasting menu and a shoppable marketplace of artisan partners. I led the brand partnerships and built the merch, in the house and online.
- Brand partners: brought in and managed every partnership, led by Caraway Home cookware and Hedley & Bennett aprons.
- Event merch: developed all of the merchandise for the house, designed to the new Tostitos look.
- Online shop: built the Casa de Tostitos online shop, so the marketplace was shoppable beyond the room.


































