Let's talk
New York · General Manager · Chief Merchant · Chief Commercial Officer

Taste picks it.
Data proves it.
I grow the P&L, build the team, win the shelf and cut the cost.

I'm Rishi Gopaul. 12+ years at Bloomingdale's, from the Executive Leadership Program to buyer. Then I sold into 66 accounts across 12 channels and ran a $170M+ sourcing portfolio. Most recently I ran a $62M global P&L. 20+ years in home, housewares and consumer products, on every side of the deal. I also teach data-driven merchandising at FIT.

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Retailers, brands and partners I've worked with
12+ years

at Bloomingdale's, from the Executive Leadership Program to buyer

66 accounts

across 12 channels, department stores to marketplaces

4 markets

for key client programs: U.S., Canada, Mexico and Europe

50+

retailers, brands and Fortune 500 partners

Press play, or just watch

20+ years, in 26 seconds.

The short version: the buyer, the seller, the sourcing lead, the GM and the teacher.

Career reel · 0:26
Why talk to me

Every side of the table.

Most leaders have sat in one chair. I've sat in all of them, so I can see the deal the way your buyer, your supplier and your CFO see it.

The buyer's eye

12+ years at Bloomingdale's: rotated through RTW, handbags and men's, then rose to buyer in Home. I know what wins a line review, because I was the buyer.

12+

The seller's playbook

Opened Home Depot, Lowe's, Wayfair, Amazon, Kroger and Albertsons, and grew Target and Walmart alongside.

+23

The operator's discipline

A $62M P&L, a $170M+ sourcing portfolio and $1.4M of new profit from doing the unglamorous work well: inventory, factories, suppliers and the supply chain behind them.

$62M
27 LinkedIn recommendations

Both sides vouch.

Vendors, managers, partners and the people who worked for me, in their own words. Read them all on LinkedIn ↗

Jason A. VicarsThen Director of Sales, All-Clad · my vendor at Bloomingdale's
“In my 17 years in this industry I have never worked with a buyer as talented as Rishi.”
The vendor's view
Clint MagnoThen at Bloomingdale's · my manager
“Rishi is a born leader, period.”
The manager's view
Sid RamnaraceThen product development, Lifetime Brands · my vendor at Bloomingdale's
“He gets into the nuts and bolts of a challenge with the inquisitiveness of a product designer, and the curiosity of an inventor.”
The colleague's view
Sarah SerbiakThen at Zola · a partner for four years
“Rishi sets the standard for building relationships and driving results.”
The partner's view
James FunkThen Product Manager, All-Clad
“I was always impressed with his detailed level of knowledge and the ability to quickly identify the capability and often more importantly the quality of all products.”
The product view
Julia GolonkaThen at Bloomingdale's · reported to me
“As a manager, he empowered me to take on tasks outside my comfort zone from the start which helped hone my negotiation skills.”
The team's view

Also recommended by Antoinne Harris (CEO, Primor Health), Jayson Pickford (a Lapine client), Edith Ball (a Bloomingdale's colleague) and students from FM 330.

The network

Who I've built with.

50+ relationships across department stores, big box, off-price, marketplaces, brands, the Fortune 500 and my FIT classroom. Tap a filter.

RetailBloomingdale's12+ years: RTW, handbags, men's, then Home
Retail · ClassroomMacy'sGrew at Lapine · FIT partner
RetailTargetGrew at Lapine
Retail · ClassroomWalmartGrew at Lapine · FIT partner
E-commerceAmazonOpened at Lapine
RetailHome DepotOpened at Lapine
RetailLowe'sOpened at Lapine
Enterprise clientPepsiCoGlobal merchandising and sourcing
Enterprise clientMastercardGlobal merchandising programs
Enterprise clientUberGlobal merchandising programs
AtlassianEnterprise clientAtlassianGlobal merchandising and sourcing
BrandWeber20-person field team
Retail · ClassroomSaksSold into at Lapine · FIT partner
RetailCrate & BarrelGrew at Lapine
RetailKrogerOpened at Lapine
RetailAlbertsonsOpened at Lapine
Off-priceTJX · Ross · BurlingtonSold into at Lapine
E-commerceWayfairOpened at Lapine
E-commerceZolaWedding registry partner, four years at Lapine
BrandCuisinartKitchen electrics partner
BrandFisslerLed the U.S. business
BrandCaraway HomeCasa de Tostitos partner
BrandTostitosCasa de Tostitos: partnerships and merch
BrandHedley & BennettCasa de Tostitos aprons
BrandbublySuper Mario Galaxy Movie merch
Brand · ClassroompoppiSour Apple merch · FIT partner
BrandNordic WareCookware and bakeware partner
BrandLodge Cast IronCookware partner
BrandBlu DotFurniture partner
BrandPatagoniaBrand partnership
BrandThe North FaceBrand partnership
BrandSamsungBrand partnership
BrandGarminOpened at Macy's
BrandRio BeachBrand partnership
BrandBulovaLicensed program
BrandGatoradeOpened at Lowe's · licensed program
Enterprise clientDiageoSourcing and merchandise programs
Enterprise clientKeurig Dr PepperSourcing and merchandise programs
Enterprise clientVita CocoSourcing and merchandise programs
Enterprise clientCampariSourcing and merchandise programs
Enterprise clientNYU Langone HealthSourcing and merchandise programs
Enterprise clientCotySourcing and merchandise programs
Enterprise clientLVMHSourcing and merchandise programs
Enterprise clientL'OréalSourcing and merchandise programs
Enterprise clientMarc Jacobs BeautySourcing and merchandise programs
ClassroomStitch FixFIT industry partner
ClassroomSonyFIT industry partner
ClassroomPVHFIT industry partner
ClassroomTommy HilfigerFIT industry partner
ClassroomThe Cookware CompanyFIT industry partner
ClassroomFirst InsightFIT industry partner
ClassroomHeuritechFIT industry partner
ClassroomEdie ParkerFIT industry partner
ClassroomEpic RecordsFIT industry partner
ClassroomDef JamFIT industry partner
ClassroomLevi MarcusFIT industry partner
ClassroomENSPIRE MagazineFIT industry partner
Tabletop and silver · Bloomingdale's
Food and candy · Bloomingdale's
Grilling season · Home Depot and Lowe's
Custom apparel programs
Wine tools and cellars · Bloomingdale's
The registry table · Zola
Outdoor brands · Lapine
Off-price · TJX, Ross, Burlington
Fit, fabric and color
The scale of the work

Bigger seat, every step.

Bubble size shows the dollars I was responsible for in each seat. Business, spend and P&L are marked, because they're different kinds of money.

$21M$28M$60M$170M+$62M Bloomingdale's buyerbusiness I bought for Lapinebusiness, +23% Procurement, Americasspend overseen Global MerchandisingP&L owned
Bought for (start)Bought for (within a year)Business runSpend overseenP&L owned
01adm Indicia / adm Group, New YorkVP, Global Merchandising & Promotional Products Division2025 to 2026

Global merchandising, one P&L.

A $62M division with full responsibility for revenue, margin, planning and inventory, run by a 23-person team spread across North America, Europe and Latin America, with a seat on the senior leadership team.

4 markets
PepsiCo · Mastercard · Atlassian · UberGlobal merchandising
1

The job

Owned the number end to end for enterprise clients including PepsiCo, Mastercard, Atlassian and Uber: line plans, size curves, inventory investment and flow, and men's and women's apparel programs from fit and fabric to tech packs and factory selection.

2

Inventory, factories and fulfillment

Planned the stock for every program, chose and managed the factories that made it, and ran the warehousing and fulfillment partners behind it: bulk, drop-ship and direct to consumer.

3

Commerce platforms

Built B2B commerce platforms that let employees worldwide order branded merchandise through one system, which kept clients in the program and the program in their daily operations.

4

Design over generic

Replaced generic product with client-specific design. Quality went up, the product looked like the brand it carried, and average order value and gross margin rose.

5

Licensing and collaborations

  • Built licensed programs for Bulova and Gatorade together with our vendor partners, from development and approvals through distribution and royalty tracking.
  • Worked on PepsiCo brand collaborations: Pepsi with Seiko and Zara, Mountain Dew with Wolverine, Tostitos with Caraway Home and Cheetos with Jae Tips.
  • Led brand partnerships and merch for Casa de Tostitos.
6

Going international

Took accounts that had only ever bought in the U.S. into Canada, Mexico and Europe, and set up the operating model to run them across borders.

From one market to four

Key client programs, expanded out of the U.S.

Canada Mexico Europe U.S.
The division at a glance

What I was accountable for

$62M

global P&L

23

people, globally dispersed

3

regions: NA, Europe, LATAM

2

licensed programs: Bulova, Gatorade

SpotlightsPepsiCo brandsMerch design, sourcing and production

Four drops. Merch people post.

Launch and limited-edition merch for Tostitos, bubly, Pepsi and poppi: concept, sourcing, production and quality, built to show up on social.

02adm Group, AmericasVP, Procurement, Americas2022 to 2025

Strategic sourcing, fewer and better.

A $170M+ portfolio across merchandise manufacturing, print production and global supplier networks, carrying too many vendors and too little consistency. As VP of Procurement, I had oversight of strategic sourcing, sustainability and quality, and rebuilt the portfolio for clients including PepsiCo, Diageo, Keurig Dr Pepper, Vita Coco, Campari, Coty, LVMH, L'Oréal, Marc Jacobs Beauty, NYU Langone Health and Atlassian.

$1.4M profit
Strategic sourcing · Sustainability · QualitySourcing, rebuilt
1

Consolidate

Cut a fragmented vendor base down to suppliers who could carry more volume at better terms, and rebuilt the regional supplier network around them.

2

Renegotiate

Reset supplier agreements across categories to improve pricing, rebate structures and margin. The result: $1.4M in incremental profit.

3

Measure

Built a supplier quality network with people on the ground in APAC, EMEA, LATAM and North America, plus supplier scorecards so performance was visible and comparable.

4

Govern

Wrote the procurement governance framework that was adopted across the global enterprise, standardizing how suppliers are managed and how sourcing decisions get made.

Many vendors, fewer and better

What consolidation looks like

The result

Americas, 2022 to 2025

$170M+

enterprise spend overseen

$1.4M

incremental profit

QA

teams on the ground in APAC, EMEA, LATAM and North America

1

governance framework, adopted globally

03Lapine, Stamford, CT (acquired by adm Group)VP, Sales & Marketing · Director of Brand Strategy2014 to 2022

Lapine, every shelf that counts.

A $60M wholesale and brand business. I ran national sales and key accounts, eight rep groups, marketing, product development, inventory, supply chain and multi-channel distribution, and grew revenue 23% while EBITDA improved.

+23%
Home Depot · Lowe's · Wayfair · AmazonEvery shelf that counts
1

New doors

Opened Home Depot, Lowe's, Wayfair, Amazon, Kroger and Albertsons, and grew Target, Walmart, Macy's, Crate & Barrel and the major off-price chains (TJX, Ross, Burlington).

2

Marketplaces and brands

Ran Amazon and Wayfair alongside the rest of the book: pricing, content and terms. Also led the U.S. business for Fissler.

3

Stock and production

A distributor carries its own inventory, so I owned the forecast, the buy and the stock behind every account, and the factories behind the product. My team designed the Gatorade bottle program from CAD and specs to materials, then moved its production from Asia to a vertically integrated factory in Chicago with in-mold labeling. Cuisinart programs went through Intertek testing before they shipped.

4

Brands people know

Built programs with Weber, Cuisinart, Blu Dot, Patagonia, The North Face, Samsung, Garmin and Rio Beach. For Weber, led a 20-person field sales team across Home Depot, Lowe's, Ace, True Value, Aubuchon and independent hardware. The team ran displays, seasonal resets and planogram compliance, measured on sell-through and on-shelf availability.

5

Brands into new doors

Put brands where they had never sold: opened Garmin at Macy's and Gatorade at Lowe's.

6

Beyond retail

Built incentive and loyalty channels with American Express and major airline programs. Sat on the senior team through adm Group's acquisition of Lapine.

Channel map

Doors I opened, and doors I grew

Opened
Home Depot, Lowe's, Wayfair, Amazon, Kroger, Albertsons,
Grew & sold into
Target, Walmart, Macy's, Crate & Barrel, Saks, Zola, TJX, Ross, Burlington,
Growth with discipline

Revenue up, with EBITDA improving

Business
$60M
Growth
+23%
New accounts
6

12 channels. 66 accounts.

Retail and incentive accounts I sold into as a sales lead, rep and distributor across Lapine's brands.

Club, 3 accounts
Mass, 5 accounts
Department store, 7 accounts
Off-price, 5 accounts
Home improvement, 8 accounts
Independent hardware
Home specialty, 5 accounts
Grocery, 6 accounts
E-commerce & video, 5 accounts
Sporting goods, 5 accounts
Drug, 2 accounts
Dollar, 4 accounts
Incentive & corporate, 11 accounts
04Bloomingdale's · The Container Store, New YorkMerchandising and retail leadership

The buyer's side of the table.

12+ years at Bloomingdale's, 2001 to 2007 and 2008 to 2014: the Executive Leadership Program, then department manager, assistant buyer, senior assistant buyer, associate planner, planner and buyer. I know what a buyer needs to hear at a line review, because I was the buyer.

12+ years
Cookware · Cutlery · Gadgets · Food & CandyThe buyer's table
1

The floor first

Managed Housewares as a department manager before moving into buying.

2

The first buy

Owned assortment, pricing, margin, open-to-buy and inventory planning with global brands. Rebuilt categories as good, better, best, with exclusives, new launches and gifting. First year as buyer, in the $21M tabletop and silver business: revenue up 12% and margin up 3 points, with faster turns.

3

The promotion, and the launches

Those results earned a promotion within a year, to buyer of Cookware, Cutlery, Gadgets and Food & Candy, a $28M business. Represented merchandising on the buy online, pick up in store (BOPIS) launch. Launched cookware and an exclusive American-made cutlery line with All-Clad, and brought Nespresso, Coravin, Cristel, Fissler, Ballarini, Lodge Cast Iron, Staub and Schmidt Brothers cutlery into Bloomingdale's.

4

The Container Store, 2007 to 2008

Between my two Bloomingdale's runs, led operations for the Manhattan flagship. Grew store profitability by leading with the high-margin Elfa system, then repeated the model across other New York stores.

Promoted within a year

Size of the business I bought for

$21M
$28M
Before
Within a year

“Without data, you're just another person with an opinion.”

Attributed to W. Edwards Deming. The way I've bought ever since.

Built in New York.
Proven on every shelf.

Bloomingdale's 59th Street · The Container Store, Lexington · FIT, Seventh Avenue

Beyond the day job

Teach it. Build it.

A math degree from NYU and 20+ years of merchandising. I teach the next generation how to test taste with data, and I'm building a product on the same idea.

Fashion Institute of Technology · 2022 to current

FM 330: Data Insights & Fashion Analytics

As an Adjunct Assistant Professor of Fashion Business Management, I co-designed FM 330 and teach it: data-driven merchandising, digital commerce and how consumers decide. I mentor students on their way into the industry.

Taste generates the hypothesis. Data tests it.

Ask & AnswerConsumer surveys
Rate & RankConcept testing on First Insight
Pick & PriceWhat shoppers will pay
Industry partners in the classroom
Building · findyourlyt.com

eLYTs

“Locate your taste.” A fashion discovery app that matches shoppers to pieces by taste and fit, so the right pieces come to them instead of the other way around.

Swipe your tasteYouFit sizingCurated picks

Shoppers get one of eight taste archetypes, like The Signal, The Quiet Editor and The Street Nomad.

Live MVP
The eight taste archetypes. This is the working MVP, not a mockup.
Consulting · with Green Retail Consulting · 2023 to 2024

Retail strategy, brought in as the operator.

The consumer journey, reimagined
1Pre-store planning
2Appointment
3Personal greeting
4Guided exploration
5Seamless checkout
6Post-visit support

Pre-store planning. AI recommendations in the Verizon app for plans, 5G and Fios, plus buy online, pick up in store.

Appointment. In-app booking synced to the store and a personal associate, so nobody waits.

Personal greeting. A QR or biometric check-in pulls up the customer's app profile, so the associate greets them by name.

Guided exploration. AR and VR demos in the app and in store, on smart displays and headsets.

Seamless checkout. In-app purchase with biometric verification. No line, no register.

Post-visit support. AI support, push and text follow-ups, and feedback that keeps improving the store.

Strategy · Verizon retail · 2024

Reimagining the Verizon store visit.

Designed a new in-store experience around the customer, from the first tap in the app to the follow-up after they leave, and gave associates the same view of the customer so every visit feels personal.

Verizon appAI and AR/VRBiometric checkoutAssociate insightsOngoing support
View the full 37-slide presentation ↗
Store tour · New York · 2023

Retail, seen from the floor.

Guided a research team from an Australian investment bank through New York stores, reading each one the way a buyer does.

AssortmentPricingPlacementSell-through
Writing · Textbook, full draft complete

AI for Merchants

Fundamentals, Formulas, and AI for Fashion and Retail Buying

A hands-on textbook for fashion and retail business students. Other books teach how AI is changing fashion. This one teaches students how to make money with it. Students run one fictional brand, Velvet Hour, through a full season and finish with a line review in front of a panel.

Learn the formulaBuild it in ExcelCheck the AIMake the callPitch it
16chapters, drafted end to end
130Kwords
3live web consoles students use in class
22,000+live formulas in one brand's data set

Written for the classroom. Pilot planned in FM 330 at FIT, spring 2027.

Seen and heard

In print, on the record.

Data projects stall on people, not technology.
Published · Forum Views, November 2023

Unlocking the Data-Driven Future

The barriers I named: skills gaps, funding, resistance to change, weak stakeholder buy-in, limited authority to act and low data literacy. The fix is leadership.

Report · adm Indicia, 2026

The Evolution of Branded Merchandise

A report I led on 15 insights from PPAI Expo 2026 and where promotional merch is headed: retail quality as the baseline, and merch as a strategic channel, not a cost center.

Retail qualityLifestyle firstLow MOQ premiumSustainabilityPartnership
“I came here to get a better education and I did get a better education.”

Me, to the Hartford Courant, graduation day, June 1997.

My A Better Chance story, 2 min, captions available. Video: A Better Chance, 2022.
Giving back · A Better Chance

The program that got me here.

Ninth grade, East New York to Simsbury High School on an A Better Chance scholarship. The plan that day was medicine. A math degree at NYU and a Bloomingdale's training program had other ideas. Today I sit on A Better Chance's National Advisory Council and co-chaired Rising Stars, its night for rising professionals of color, in 2025 and 2026.

About me

A merchant, with a math degree.

Most people in retail leadership are either the numbers person or the product person. I've always been both: a BA in Mathematics from NYU, an MBA from Syracuse, Harvard Business Analytics, and 20+ years making buy, price and sourcing calls with real money on the line.

I've sat on every side of the table: the buyer at Bloomingdale's, the distributor carrying the stock and selling into 12 channels, from retail to incentive, the sourcing lead negotiating with suppliers and factories, then the GM who owned the whole P&L inside a private-equity-backed group. I never ask my team to do something I wouldn't or couldn't do myself. We push hard and have a great time doing it.

Where I lead
General managementGlobal P&LMerchandising & assortmentWholesale & key accountsRep groups & field salesBrand management & licensingOmnichannel & B2B commerceStrategic sourcing & supplier qualityInventory & demand planningManufacturing & productionSupply chain & fulfillmentProduct developmentInternational expansionPrivate equity environmentsCross-functional leadership
Systems I've run on
Amazon Vendor CentralSeller CentralWalmart Retail LinkEDINuORDERJOORSAPOracleNetSuiteMicrosoft DynamicsShopifySalesforce Commerce CloudJDA Enterprise PlanningCoupaSAP AribaPower BITableauFirst Insight
Categories
Home & housewaresTabletop & cutleryKitchen electricsHome furnishingsKitchen & cookwareApparel & accessoriesOutdoor & grillingBranded merchandiseFood & candy
Experience & education
2025 to 2026

VP, Global Merchandising & Promotional Products Division, adm Indicia / adm Group

$62M global P&L with planning, inventory and fulfillment inside it. 23-person team across North America, Europe and Latin America.

2022 to 2025

VP, Procurement, Americas, adm Group

Oversight of strategic sourcing, sustainability and quality. $170M+ sourcing portfolio across merchandise manufacturing, print production and global supplier networks, $1.4M incremental profit, procurement governance adopted globally.

2023 to 2024

Retail Strategy Consultant, Green Retail Consulting

Project-based advisory work: a store and customer service technology strategy for Verizon, and a New York retail store tour for an investment bank research team.

2022 to current

Adjunct Assistant Professor, FIT (SUNY)

Fashion Business Management. Co-designed FM 330: Data Insights & Fashion Analytics.

2014 to 2022

VP, Sales & Marketing · Director of Brand Strategy, Lapine

$60M business, +23% revenue with EBITDA improving. Owned the inventory, manufacturing and supply chain a distributor carries. Sat on the senior team through adm Group's acquisition of Lapine.

2001 to 2007, 2008 to 2014

Executive Leadership Program to Buyer, Bloomingdale's

The Executive Leadership Program, then department manager, assistant buyer, senior assistant buyer, associate planner, planner and buyer. Promoted from a $21M to a $28M business within a year.

2007 to 2008

Retail Operations Leadership, The Container Store

Led operations for the Manhattan flagship.

Education

MBA, Syracuse University · BA, Mathematics, NYU

Harvard Business Analytics Program, Harvard Business School. Doctoral coursework in Apparel, Merchandising & Design, Iowa State University. 23 AI badges and certificates from the Harvard Business School AI Institute and Anthropic (full list under Credentials).

Giving back

A Better Chance, National Advisory Council

Also an advisor at Promises Church.

A Better Chance The council Donate

Credentials

Harvard on analytics and AI. Anthropic on Claude.

All on LinkedIn
Harvard Business Analytics ProgramJoint certificate from Harvard Business School, SEAS and FAS · 2022A program in data analytics and AI taught by Harvard faculty in machine learning, business and statistics. One of 1,276 graduates in its nine years.
17 completion badges · 2025 to 2026Harvard Business School AI Institute, formerly the Digital Data Design Institute (D3) at Harvard
Leading AI Implementation for Executives, Dec 2025Generative & Agentic AI in Strategy, Apr 2026Generative & Agentic AI in Finance, Jan 2026AI-Enhanced Product Management, Nov 2025Responsible AI Fundamentals, Jun 2026
6 certificatesAnthropic, Claude Academy
Claude Code 101Teaching the AI Fluency Framework
Have a business to grow?

Let's talk.

General Manager, Chief Merchant, Chief Commercial Officer, or the senior sales and merchandising seat that grows a home or consumer products business. New York or remote. References on request.

© 2026 Rishi Gopaul, MBA · New YorkBrand names belong to their owners and appear to describe work and partnerships. Logos identify brands I worked with or sold into and imply no endorsement. eLYTs imagery is from the eLYTs brand library. Other photos: Adobe Stock and Unsplash (CHUTTERSNAP, Andreas Niendorf, heino eisner, Towfiqu barbhuiya, Ekaterina Grosheva, Cooker King, Tim Toomey, Estúdio Bloom and others). bubly, Pepsi and poppi product images are from the programs themselves. FIT academic building photo courtesy of the Fashion Institute of Technology.
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